Adelaide Oval is increasing its parking fees by 50 per cent, prompting a wave of discontent from AFL fans.
Parking in the stadium's east and northern carparks will increase from $23 to $35.
For footy fans from either the Power or Crows who drive to all 12 home games, that's a rise from $276 to $420 ahead of the upcoming season.
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The Adelaide Oval Stadium Management Authority (SMA) defended the price hike, saying it is the first increase in three years and reflects the rising costs the Oval faces.
But fans have blasted the price rise.
Adelaide Crows fans. Getty
"It leaves a bad taste in fans' mouths," Justin Leckie from the AFL Fans Association said.
"I am worried people will just take the easy option of watching it on the TV."
South Australian Premier Peter Malinauskas has also weighed in to criticise the decision.
"Now to see the Stadium Management Authority … flog such a big, 50 per cent increase on the cost of parking at Adelaide Oval, I think is poor form," he said.
"I don't think they've read the room and they might want to think about that," he added.
This article was produced with the assistance of 9ExPress.